Throughout the Fall 2019 semester, I took Publication Design to further my development in content creation. Over the span of five months, I have created content that I am extremely proud of.
Case Study on The Atlanta Journal Constitution
The Atlanta Journal-Constitution is a daily newspaper based in the Atlanta, Georgia metro area. The paper is a merger of the former Atlanta Journal and Atlanta Constitution. The paper consists of four sections: Georgia, national, international, and business news. It also has additional sections on Sundays. In my opinion, the newspaper has maintained its following due to staying current with news, relevance and print design.
Every day on the front page of the Atlanta Journal-Constitution there are about 4-6 styles of fonts. The newspaper name and its phrase is printed in the “poynter” font. Choosing this as the font for the name was smart due to it being the most popular font in newspapers according to poynter.com. The boldness of the font style is both eye-catching and classic.
The piece titles on the top half of the front page are in a Helvetica style font with all caps. This is perfect for differentiating and separating the numerous amounts of content on the front page. I think the Helvetica style font is good for grabbing younger reader’s attention. The basic and simple font styles are very popular among millennials, who are the people who make up the Atlanta population. I think the Atlanta Journal Constitution did a really great job with focusing on the font style that would appeal to the new readers of their papers. The only thing I don’t like is how the bottom story’s titles aren’t the same as the others.
The use of photos on the front pages is pretty decent in my opinion. I enjoy how the Atlanta Journal-Constitution uses healthy amounts of photos without going overboard. The photojournalists who shoot photos for these articles are good at shooting subjects that help tell the stories that are published. Below, I attached a photo from a paper published in 2013. The Atlanta Falcons lost a game to the San Francisco 49ers. The photo of the young man appears to be frustrated with the outcome of the game. This shows the consistency of story-telling content that the Atlanta Journal-Constitution staff captures.
The color usage on the front page is usually consistent as well. Going through previous front pages of the Atlanta Journal-Constitution, the header and footer blocks are blue or gray tones. Sub sections and text that require color are also blue/gray tones.
The use of promos on the Atlanta Journal-Constitution front page is something I go back and forth on whether I like it or not. Usually on Sundays there are promos for coupons on the top section of the paper, which is fine. What I’m not sure that I enjoy are the ads at the bottom of the front page. On some occasions, I think the ads flows with the layout of the page and are appropriate, and other times I don’t. I believe I like today’s issue of the front page with the ad, because it doesn’t feel like it takes up as much space as this June issue. The less crowded the front page appears to be, the more I can appreciate the ads at the bottom.
The column/grid layout is one that I feel could be worked on. Maybe it’s just my personal preference, but I feel like the front page on the left above is more eye grabbing than the one on the right. The more subsections there are, it throws me off and makes me not interested. However, when there’s one main story to focus on and smaller subsections like on the left, I feel obligated to read more.
The class was instructed to find a bad flyer around campus, and to revamp it. I chose to tweak the appearance of the P.A.W.W flyer, an app dedicated to pet owners.
For the magazine assignment, I decide to base my content on New York Fashion Week Men's since I shot a ton of content at the shows.